Dana is a Connecticut-Certified Life Transition Coach coach for motivated individuals.




Wellness Consulting


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salon coaching

mindset coaching

positive intelligence

Get expert insight and support as you scale your salon or beauty business.

Salon industry coaching

1:1 support for salontrepreneurs

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My journey as a salon owner began over 30 years ago when I started styling hair in high school. It wasn’t until I completed college and dove headfirst into the beauty industry that I realized this was a real passion of mine. After graduating, I became a licensed hairstylist in New York and studied makeup artistry simultaneously as I simply could not choose between the two.

Starting one client at a time, I decided to create a traveling service for brides as well as take care of clients in my humble home salon while I raised my two babies. I acquired some incredible talents along my way to join my soon established concept. Fast forward to 2009 when my team and I decided it was time to create a place for them to work as well. That’s when my salon and spa, Dana Bartone and Company, was born.

I wouldn’t trade my experience for anything; trying and failing, figuring it out myself, and learning to thrive in an exhausting industry taught me extremely valuable lessons both in life and in business. But as my salon eventually came to run itself, I realized that in a time when it’s more difficult than ever to run a successful business in this industry, my experience could help others as they write their own salontrepreneur stories. Now, in addition to running Dana Bartone and Co., I work with budding beauty business owners to create profitable, efficient businesses that can support them for years to come.

My salontrepreneur story

Be held accountable as you progress in your journey towards owning and operating a thriving business. As your Coach, it’s my job to offer you a shoulder of support and judgment-free guidance towards your goals. Together, we can establish an accountability system that will help you the most.


Mindset work is an essential pillar of coaching and entrepreneurship. Work through mental blocks, gain confidence, and practice resilience as you navigate the challenges and rewards of running a salon or beauty business. Discover and harness your personal strengths to further your professional successes.

Mindset support

Get practical advice from a Coach who knows the industry firsthand. Ask questions and get feedback about whatever you’re wondering about hiring talent, booking clients, offering services, handling finances, and more.

Professional coaching

What does coaching look like?

Work past mental blocks and obstacles with 1:1 mentorship

Maximize your day for profitability and efficiency

Create a brand you’re known for and attracts the right clientele

Make the shift from stylist to business owner

As a seasoned salon owner, I understand the unique challenges we face in the industry. Understanding how to build a sustainable business, rather than simply trading money for beauty services, is a shift that’s difficult to make but critical for your success. With guidance and support from someone experienced in the industry, there’s no limit to what you can accomplish with your salon or beauty business. 

How a salon industry coach can benefit you

Keep passion and your unique creativity relevant long-term

Create a business model that can support you into the future

Inquire about 1:1 coaching

Let’s have a conversation about your goals and how coaching can help you reach them.